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Privacy Policy

Last Updated: March 2026

1. Introduction

16th Street Holdings LLC dba AfterFifty, a California Limited Liability Company with its principal place of business at 1401 21st ST #10719 Sacramento, CA, 95811, US ("AfterFifty," "Company," "we," "our," or "us") operates as a lead generation and referral platform that connects users with qualified professionals and service providers. AfterFifty has developed and uses in its business a proprietary method for identifying, evaluating, and screening potential customers for its clients. This Privacy Policy describes how we collect, use, share, and protect your personal information when you use our website, services, or interact with us in any manner.

By accessing or using our services, submitting information through our website, or engaging with us in any way, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy and our Terms of Use. If you do not agree with any part of this policy, please do not use our services or provide us with any information.

2. Information We Collect

We collect various types of information from and about you, including:

2.1 Personal Information

When you submit a form, request information, or interact with our services, we may collect information that constitutes a "Qualified Lead" under our business agreements, including but not limited to:

  • Name: Your first and last name, or any name you provide
  • Email Address: Your email address for communication purposes
  • Phone Number: Your telephone number, including mobile and landline numbers
  • Zip Code/Postal Code: Your geographic location information
  • Service Needs: Details about the services you are seeking, including specific product or service interests, timeline, and requirements
  • Additional Information: Any other information you voluntarily provide, including but not limited to preferences, interests, questions, comments, or other content you submit

2.2 Automatically Collected Information

We automatically collect certain information when you visit our website, including:

  • IP address and location data
  • Browser type and version
  • Device information (type, operating system, unique identifiers)
  • Pages visited, time spent on pages, and navigation patterns
  • Referring website addresses
  • Cookies, web beacons, pixel tags, and similar tracking technologies
  • Search terms used to find our website

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

  • Business partners, clients, and service providers with whom we have contractual relationships
  • Public databases and records
  • Social media platforms (if you interact with us through social media)
  • Data brokers and data aggregators
  • Marketing and advertising partners

3. How We Use Your Information

We use the information we collect for various purposes, including but not limited to:

3.1 Lead Generation and Referral Services

As a lead generation and referral platform, our primary use of your information includes:

  • Identifying, evaluating, and screening you as a potential customer for our clients and service provider partners using our proprietary methods
  • Qualifying your inquiry to determine whether it meets our qualification standards before transferring it to a client
  • Connecting you with qualified professionals, service providers, and partners via Live Transfer (real-time phone connection) or other delivery methods based on your inquiries, needs, and geographic location
  • Facilitating communication between you and third-party service providers who may be able to fulfill your service requests
  • Processing and fulfilling your requests for information, quotes, consultations, or services
  • Retaining ownership of your contact information and lead data for use in connection with additional services, marketing, or other business opportunities, as permitted by our agreements and applicable law

3.2 Communication

By submitting your information, you expressly consent to receive communications from us and our partners through all available channels, including but not limited to:

  • Email communications (including marketing emails, newsletters, promotional materials, and transactional messages)
  • Telephone calls (including automated calls, prerecorded messages, live transfers, and text messages)
  • Postal mail and physical mailings
  • SMS/text messages
  • Push notifications (if applicable)
  • Social media communications
  • Any other communication method now known or hereafter developed

You understand and agree that these communications may relate to:

  • The specific service or inquiry you submitted
  • Related services, products, or opportunities, including those outside the original scope of your inquiry
  • Marketing communications about our services, partners, or third-party offers
  • Promotional materials, special offers, discounts, and advertisements
  • Educational content, newsletters, and informational materials
  • Surveys, research requests, and feedback requests
  • Any other business-related communications we deem appropriate

3.3 Business Operations

  • Operating, maintaining, and improving our website, platform, and services
  • Analyzing usage patterns and trends to enhance user experience
  • Conducting research, analytics, and data analysis
  • Developing new products, services, features, and proprietary methods
  • Preventing fraud, abuse, and security threats
  • Complying with legal obligations and responding to legal processes
  • Enforcing our Terms of Use, service agreements, and other contractual obligations

3.4 Marketing and Advertising

  • Delivering targeted advertisements and marketing communications
  • Personalizing your experience and content
  • Conducting marketing campaigns and promotional activities
  • Sharing information with marketing partners, advertisers, and business clients
  • Measuring and analyzing the effectiveness of marketing efforts
  • Contacting you regarding additional services, marketing, or other business opportunities beyond the scope of your original inquiry

4. Lead Ownership and Information Sharing

4.1 Lead Ownership

AfterFifty owns the contact information and lead data for all users who submit information through our platform. We reserve the right to use, share, transfer, and monetize this information in connection with our lead generation business, including but not limited to contacting you for additional services, marketing, or other business opportunities. Your information may be shared with multiple service providers, partners, or clients simultaneously or at different times.

4.2 Service Providers and Partners

We share your information with:

  • Professional Service Providers and Clients: We share your information (including name, email, phone, zip code, service needs, and inquiry details) with qualified professionals, licensed service providers, businesses, and clients who may be able to assist with your needs. These parties may contact you directly via phone, email, or other methods. Your information may be transferred via Live Transfer (real-time phone connection) or other delivery methods.
  • Business Partners and Affiliates: We may share information with trusted business partners, affiliates, and third-party companies for various business purposes, including marketing, advertising, analytics, and additional lead generation activities.
  • Vendors and Service Providers: We share information with companies that provide services on our behalf, such as hosting, analytics, payment processing, customer service, marketing, and advertising.

4.3 Legal and Business Transfers

We may disclose your information:

  • To comply with legal obligations, court orders, or government requests
  • To protect our rights, property, or safety, or that of our users, clients, or others
  • In connection with a merger, acquisition, sale of assets, assignment, or other business transaction, including transfers of all lead data and contact information
  • To investigate potential violations of our Terms of Use, service agreements, or policies
  • To enforce our contractual rights under any agreements with clients or service providers
  • As required by law or to respond to legal processes, including subpoenas and court orders

4.4 Aggregated and Anonymized Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you for research, analytics, marketing, or other business purposes.

4.5 Text Messaging Opt-In Data

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. Confidentiality of Proprietary Information

AfterFifty's proprietary methods, algorithms, processes, business strategies, pricing models, client lists, partner relationships, and lead generation techniques constitute confidential and proprietary information ("Proprietary Information"). By using our services, you agree not to reverse engineer, disassemble, decompile, or otherwise attempt to derive or reconstruct our Proprietary Information or proprietary methods. You further agree not to use any information obtained through our platform in any way that is detrimental to AfterFifty or its business interests. Any unauthorized use or disclosure of our Proprietary Information may result in irreparable harm, and we reserve the right to seek equitable relief, including injunctive relief, in addition to any other remedies available at law.

6. Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing activities. These technologies help us remember your preferences and settings, analyze website traffic and usage patterns, deliver personalized content and advertisements, and track the effectiveness of our marketing campaigns. You can control cookies through your browser settings, but disabling cookies may limit your ability to use certain features of our website.

7. Data Security

We implement reasonable security measures to protect your information from unauthorized access, use, disclosure, alteration, or destruction, consistent with the confidentiality standards maintained in our business agreements with clients and partners. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information using measures at least as protective as those we use for our own confidential business information, we cannot guarantee absolute security.

8. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, and in any event for a period consistent with our business needs and contractual obligations, unless a longer retention period is required or permitted by law. As the owner of all lead data generated through our platform, we may retain your contact information and lead data indefinitely for business, marketing, legal, or regulatory purposes, even after you stop using our services or after your inquiry has been fulfilled.

9. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

  • Access: Request access to the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information, subject to legal and business requirements and our data ownership rights
  • Opt-Out: Opt out of certain communications, marketing emails, or data sharing practices
  • Data Portability: Request a copy of your information in a portable format

To exercise these rights, please contact us at hello@afterfifty.co. We will respond to your request in accordance with applicable law. Note that opting out of marketing communications does not affect communications related to your active service requests or transactions.

Important: Even if you opt out of certain communications, we may still contact you regarding your active inquiries, transactions, or as required by law. Additionally, third-party service providers and clients with whom we have shared your information under our service agreements may continue to contact you unless you opt out directly with them. AfterFifty is not responsible for the communication practices of third-party service providers once your information has been shared.

10. Third-Party Links and Services

Our website may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices or content of these third parties. We encourage you to review the privacy policies of any third-party sites you visit. Our relationships with third-party service providers and clients are governed by separate contractual agreements, including confidentiality and nondisclosure obligations.

11. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete such information promptly.

12. International Data Transfers

Your information may be transferred to, stored, and processed in countries other than your country of residence, including the United States. These countries may have different data protection laws. By using our services, you consent to the transfer of your information to these countries, including to our principal place of business in California, USA.

13. Disclaimer of Warranties

ALL INFORMATION AND SERVICES ARE PROVIDED "AS IS." AFTERFIFTY MAKES NO WARRANTIES OR CONDITIONS, EXPRESS, STATUTORY, IMPLIED, OR OTHERWISE, AND SPECIFICALLY DISCLAIMS THE IMPLIED WARRANTIES AND CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND IMPLIED WARRANTIES ARISING FROM USAGE OF TRADE, COURSE OF DEALING, OR COURSE OF PERFORMANCE. AFTERFIFTY MAKES NO WARRANTIES REGARDING THE ACCURACY, COMPLETENESS, OR RELIABILITY OF ANY INFORMATION PROVIDED THROUGH ITS SERVICES. NOTWITHSTANDING THE FOREGOING, AFTERFIFTY DOES NOT EXCLUDE LIABILITY TO THE EXTENT THAT SUCH LIABILITY MAY NOT BE EXCLUDED OR LIMITED BY LAW.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other reasons. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date. Your continued use of our services after such changes constitutes your acceptance of the updated Privacy Policy. This Privacy Policy may not be amended except by a written update posted to our website.

15. Consent and Agreement

By submitting your information through our website or using our services, you expressly consent to:

  • The collection, use, and sharing of your information as described in this Privacy Policy
  • Receiving communications from us, our clients, and our partners through all available channels, including Live Transfers
  • The transfer of your information to third-party service providers, clients, partners, and businesses who may contact you directly
  • AfterFifty's ownership of your lead data and contact information
  • The use of your information for lead generation, marketing, advertising, and other business purposes
  • All other uses and disclosures described in this Privacy Policy

If you do not agree with any aspect of this Privacy Policy, please do not submit your information or use our services.

16. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of the State of California, USA, without reference to conflict of laws principles. You hereby consent to the exclusive personal and subject matter jurisdiction of the state and federal courts located in the County of San Mateo, California, USA, in connection with any dispute related to this Privacy Policy.

17. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

16th Street Holdings LLC dba AfterFifty
1401 21st ST #10719 Sacramento, CA, 95811, US
Email: hello@afterfifty.co

We will respond to your inquiries in a timely manner and in accordance with applicable law. All notices to AfterFifty shall be in writing and shall be deemed delivered when sent by email to the address provided above.